Bay Radio Legacy Fund

The Bay Radio Legacy Fund

Background

In the First Bay Radio reunion, a few of the people there were talking about how they could lend a hand to their old station. A suggestion was made between a few of us about setting up a "legacy fund" to help the station in its development, but it was agreed that it had to be earnt by Bay Radio rather than given.

In return the station would get help from the tonnes of experience that former members have gained since graduation. Wether it be in sales, broadcasting or just in life.

In the Easter 2006 reunion, over an Agra, the idea was put forward to the masses, and here we are.

How does it work?

The Legacy Fund is an annual pot of money that is contributed to by former members of Bay Radio. The aim being that we raise money for both a nominated charity and also let the current station managemnet earn their first advertising deal of the year. The amount of money may not be much, but the amount is not what is important.

Bay Radio management nominate a charity, that will benefit from the fund. With half of the money raised going to the nominated charity, the other half being donated to the station.

In return Bay Radio will broadcast a number of sponsorship places or the like for the nominated charity. They will be in charge of the whole process, from selling the pitch, writing the advert, recording the advert and then getting it agreed by the "client" (former Bay Radio members), and then putting it to air.

Bay Radio will also be responsible for sending half the money raised to their nominated charity. This could be a valuable marketing opportunity for the station in local press / student press etc etc etc...

And all this has to be done in 24 hours (as can be expected in the professional radio industry).

Sounds like Easy Money for the station?

No it isnt.

Each year the management of Bay Radio will have to pitch the station to the reunion people, who will have a final say in what happens with the money raised.

The stronger the pitch the better it is for them.

This gives the new management team the chance to fine tune their selling skills in front of "friendly faces", so that when the sales team starts treading the streets of Aber they have all the essential skills that they need, with advice from those who have been there, done that (and more than probably have a T-shirt somewhere along the way).

How much do I have to put in?

As much as you want.

It's not about the money, it's about giving the new management a taste of actually selling real airtime to a group of people, some who will be a) strangers; and b) have actual selling, broadcast and production experience.

By the way, this is entirely voluntary.

So what do I have to do?

Turn up, drink, listen to how the station is doing, and then put some pennies in a jar. Then maybe go for a bit of a boogie in the Bay after a few Bay Radio cocktails in the Cambrian!